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SEO and eCommerce in Ghana

You might think of a search engine as a website you visit to search for a result to a question or problem and Google, Yahoo!, Duck Duck Go or whatever search engine you’re using automatically replies with a long list of links to webpages and suggestions that could potentially answer your question.

Have you ever stopped to consider what’s behind those lists of these links?

Let’s take Google

Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm.

Now you understand the SE (Search Engine) of SEO (Search Engine Optimization)

The O part of SEO (Optimization) is where the developers who write all that content and put it on their sites use that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages

Factors to consider for SEOs include


Content – The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. From an SEO perspective, all good content has two attributes. good content must supply a demand and must be linkable.


Title tags – Title tags are the second most important on-page factor for SEO, after content.



Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.




SEO and eCommerce in Ghana

Your business has finally built its eCommerce platform and is ready to grow. One key factor that aids in the growth or presence of an eCommerce platform is SEO.

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.


  • Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.


  • Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Once you’re ready to start walking that SEO walks, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

The subsequent blog posts will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.



Top Websites In Ghana

Whether you are looking to have a good read, shop online, search for interesting articles, or even surf for images, there is a list of broad websites to get these from.


Technology these days has made things easier and simpler. Websites not only depend on content but other factors like speed, accessibility, and security


We have compiled a list of some top Ghanaian websites to check out today! (No need to thank us, we live for this, lol)


A website covering news and opinions in politics, business, entertainment, and general information about Ghana. It publishes news, opinions on trending issues in politics and entertainment

Ghana Web


Online shopping made easier with Jumia Ghana


Jumia Ghana


Images, creatives, design inspiration and content, Pinterest has a variety to choose from. Just place in your search and have the results shown



2C TV is an African television set in your pocket. Powered by Crystal adaptive bitrate switching technology 2C TV presents your favorite TV channels in the highest quality and with crystal clear picture. This version of the application is free to install and gives you the opportunity to test video quality before you order a subscription!




The Betway Group is a global online gambling company with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker (Where my game lovers at)


Betway Ghana



Wikipedia is a multilingual online encyclopedia created and maintained as an open collaboration project by a community of volunteer editors using a wiki-based editing system. It is the largest and most popular general reference work on the World Wide Web.


Lol we all know and use Google. No time explaining






PS – These top websites are in no particular order






History of eCommerce in Ghana


eCommerce in the early days was started by Michael Aldrich

Michael Aldrich (22 August 1941 – 19 May 2014) was an English inventor, innovator, and entrepreneur. In 1979 he invented online shopping to enable online transaction processing between consumers and businesses, or between one business and another, a technique known later as e-commerce.

Today there are quite a number of eCommerce platforms over the world and even here in Ghana.

Quoting an article published by, the first-ever eCommerce website in Ghana was It was founded by a lovely English lady called Cordelia Salter-Nour in 1999, with the website launching officially in February of 2001.

The site dealt in products mostly manufactured in Ghana like baskets, carvings, jewelry, kente cloth, and collectibles. They received lots of  international coverage, especially due to the unique and unusual coffins they displayed and sold from their website.

eshop Africa


Whilst it’s easy to set up an eCommerce website in just about 24 hours today, everything 20 years ago was much more difficult and much more expensive.


Actinic Software Ltd. (acquired by Oxatis S.A) provided the eCommerce software for as of 2005.

They accepted Visa and MasterCard payments via WorldPay and PayPal. Because Africa was and still is considered a high-risk location, they had to pay higher transaction charges to accept card payments. Deliveries were done in partnership with DHL.


Cordelia spoke at AITEC (African Information & Communication Technology Exhibition & Conference) in May 2003 on the topic “eCommerce in Africa – Making it Happen”

It’s a terrific overview of the eCommerce industry and the problems they faced almost two decades ago. Sadly, a lot of the problems she states are still yet to be solved.

Since then, many other eCommerce sites, have come and gone with new ones launching regularly. Past players include,,,,, and

Current players include,,,,, and a lot more.

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