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SEO Best Practices

Content pages are the bone of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic.

The purpose of the given web page should be directly stated in all of the following areas:

  • Title tag
  • URL
  • Content of page
  • Image

First, the content itself must be unique on the Internet (which makes it worthwhile for search engines to rank well) and should cover a specific bit of information in a lot of depth. If a searcher had a question about Super Mario World, there is a good chance, that this page would answer their query.

An ideal web page with good SEO  should do all of the following:

  1. Be hyper-relevant to a specific topic (usually a product or single object)
    • Include subject in the title tag
    • Include subject in URL
    • Include subject in the image alt text
    • Specify the subject several times throughout text content

 

2. Provide unique content about a given subject

3. Link back to its category page

4. Link back to its subcategory page (If applicable)

5. Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

 

SEO

SEO and eCommerce in Ghana

You might think of a search engine as a website you visit to search for a result to a question or problem and Google, Yahoo!, Duck Duck Go or whatever search engine you’re using automatically replies with a long list of links to webpages and suggestions that could potentially answer your question.

Have you ever stopped to consider what’s behind those lists of these links?

Let’s take Google

Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm.

Now you understand the SE (Search Engine) of SEO (Search Engine Optimization)

The O part of SEO (Optimization) is where the developers who write all that content and put it on their sites use that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages

Factors to consider for SEOs include

 

Content – The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. From an SEO perspective, all good content has two attributes. good content must supply a demand and must be linkable.

 

Title tags – Title tags are the second most important on-page factor for SEO, after content.

 

URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

SEO

 

 

SEO and eCommerce in Ghana

Your business has finally built its eCommerce platform and is ready to grow. One key factor that aids in the growth or presence of an eCommerce platform is SEO.

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.

 

  • Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

 

  • Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Once you’re ready to start walking that SEO walks, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

The subsequent blog posts will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

 

SEO

Top Websites In Ghana

Whether you are looking to have a good read, shop online, search for interesting articles, or even surf for images, there is a list of broad websites to get these from.

 

Technology these days has made things easier and simpler. Websites not only depend on content but other factors like speed, accessibility, and security

 

We have compiled a list of some top Ghanaian websites to check out today! (No need to thank us, we live for this, lol)

 

A website covering news and opinions in politics, business, entertainment, and general information about Ghana. It publishes news, opinions on trending issues in politics and entertainment

Ghana Web

 

Online shopping made easier with Jumia Ghana

 

Jumia Ghana

 

Images, creatives, design inspiration and content, Pinterest has a variety to choose from. Just place in your search and have the results shown

Pinterest

 

2C TV is an African television set in your pocket. Powered by Crystal adaptive bitrate switching technology 2C TV presents your favorite TV channels in the highest quality and with crystal clear picture. This version of the application is free to install and gives you the opportunity to test video quality before you order a subscription!

 

2C TV

 

The Betway Group is a global online gambling company with a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker (Where my game lovers at)

 

Betway Ghana

 

 

Wikipedia is a multilingual online encyclopedia created and maintained as an open collaboration project by a community of volunteer editors using a wiki-based editing system. It is the largest and most popular general reference work on the World Wide Web.

Wikipedia

Lol we all know and use Google. No time explaining

 

Google

 

 

 

PS – These top websites are in no particular order

 

 

 

 

 

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