There are different categories of eCommerce around the world and in Ghana today.
Grouping the sites by categories according to Wopedigital, the fashion industry came out on top. This included all those into clothing, shoes, and fashion accessories.
In second place was the electronics industry, covering laptops, phones, and other electrical gadgets.
Superstores or websites that sold a bit of everything (like jumia.com.gh, kikuu.com.gh, and melcomonline.com) came in third.
Baby and toys, food and groceries, and miscellaneous (sites with a very low representation) rounded up the top 5.
The top 3 categories actually lined up with other international data we found where fashion and electronics were the most patronized shopping categories online.
Although books and entertainment are highly patronized online products worldwide, this wasn’t reflected in the data by the number of stores in those categories.
Amazon.com, the largest online retailer in the world today, got started out in books and then entertainment categories.