SEO and eCommerce in Ghana

You might think of a search engine as a website you visit to search for a result to a question or problem and Google, Yahoo!, Duck Duck Go or whatever search engine you’re using automatically replies with a long list of links to webpages and suggestions that could potentially answer your question.

Have you ever stopped to consider what’s behind those lists of these links?

Let’s take Google

Google has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm.

Now you understand the SE (Search Engine) of SEO (Search Engine Optimization)

The O part of SEO (Optimization) is where the developers who write all that content and put it on their sites use that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages

Factors to consider for SEOs include


Content – The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. From an SEO perspective, all good content has two attributes. good content must supply a demand and must be linkable.


Title tags – Title tags are the second most important on-page factor for SEO, after content.



Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.




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