Your business has finally built its eCommerce platform and is ready to grow. One key factor that aids in the growth or presence of an eCommerce platform is SEO.
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic: You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
- Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
Once you’re ready to start walking that SEO walks, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.
The subsequent blog posts will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.