Starting an eCommerce website or presence here in Ghana requires a broad array of essentials. We know about eCommerce, types of eCommerce, and some web design agencies and freelancers from previous blog posts. (If you have not read them, follow the links in this post)
The main factors to consider when developing an e-commerce presence are PLATFORMS, DESIGN, SECURITY, SEO ARCHITECTURE, PAIN POINTS, and SITE SPEED. These are the main areas where decisions will need to be made in order to develop a successful e-commerce presence. Whereas some of these factors are self-explanatory, we would dive into the more complex factors.
Before creating your eCommerce website, you need to decide which platform to create the website on. There are a variety of content management systems including WordPress, Joomla, and Magento.
Check out this post on insights on platforms for Ecommerce Web Design
When designing your website, use a clean, simple design rather than one with too many graphics and incorporate a clear call to action buttons.
Another thing to take into account is whether you want to create your own custom theme or choose a preselected theme and build upon it. Although it can be pricier, a custom theme allows you to add custom functionality to your website that a standard pre-made theme may not have. In contrast, pre-made themes will be much cheaper or in most cases free.
Your website design should also be responsive so that your website can be viewed correctly across multiple platforms and operating systems.
Another exciting post on Essential Web Design Tools For Designers
A secure website is beneficial for both you and your customers. With a growing number of websites being hacked and data being stolen, security is the one part of a website you cannot skip out on.
If you want potential customers to see your products before that of competitors then optimizing your website pages will aid in trying to be on the first page of search results.
Undertake keyword research to get the words that potential customers are most commonly using to find the products you offer. Google’s keyword planner is quite helpful in managing your keyword research. You can then add relevant words to your product names and descriptions. Revisit these keywords occasionally to update them and experiment with which keywords work better. There are other factors to also consider as well but these for us are very key and take precedence over others.
Check out How To Find Web Designers In Accra
If you want to build an amazing website get in touch with us on WhatsApp +0557447933 or call ALfy on +447479546055 or 0557447933.